Ellis Rugby, the Rugby Heritage Brand has joined forces with the Italian specialist sports retailer Rugby Sport. The company based in Rome was formed in 1978 and was the first dedicated retailer of rugby apparel. The business remains the countries largest specialist online retailer and boasts a large store in the north of the capital at Via Alfredo Catalani.
Rugby Sports, MD Fabrizio Spanu commented “We have been following the progress of Ellis Rugby for sometime and we have been really impressed with the quality of their garments and their committed marketing based on the games history” he continued “the quality and attention to detail is really exceptional and makes the range, one, if not the best of its type” “I must also pay tribute to Mr Ellis who has provided a great service and worked tirelessly to broker the agreement, we are confident the business between our companies will grow substantially over the next few months”
As well as the traditional Rugby Jersey, Ellis Rugby also offers stylish Polos, heritage T-Shirts and a choice of classic Zippers and Hoodies.
Ellis Rugby has been granted a dedicated retail area in the store targeting the serious rugby supporter and will sit alongside many of the established brands in-store and on-line, including the likes of BLK, Canterbury, Gilbert, Adidas, Mizuno and Under Armour.
Kevin Ellis, Ellis Rugby Founder, commented “We are absolutely delighted to be working in partnership with Rugby Sport and confident the exclusive agreement will benefit both businesses” he continued “Our garments are fashion garments, inspired by the heritage of the game and as such we are not in direct competition with the big sports brands which tend to offer technical garments”
The Rugby Sport website can be found at www.rugbysport.com