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Ellis Rugby Licensing Agreement

USA RUGBY LEAGUE AND ELLIS RUGBY LICENSING AGREEMENT CELEBRATES THE 1953 AMERICAN ‘ALL STARS’

USA Rugby League (USARL) is proud to announce a new licensing partnership with renowned heritage rugby apparel brand Ellis Rugby for the creation and global distribution of a premium vintage-inspired rugby league collection.

Celebrating the Legacy of the 1953 USA All Stars

The collection pays tribute to the legendary 1953 USA All Stars Rugby League team — a pioneering squad that helped introduce Rugby League to American audiences through one of the sport’s most remarkable international tours.

Heritage-Inspired Ellis Rugby Collection

Inspired by the original touring jersey, the Ellis Rugby collection features a classic navy body, traditional shoulder trim, and the iconic red stars across the shoulders in honour of the trailblazing players of 1953. Crafted in traditional 100% cotton, the range reflects both the enduring spirit of Rugby League heritage and the bold ambition of the original American All Stars.

The Historic USA Rugby League Tour of 1953

The 1953 American All Stars tour of Australia and New Zealand remains one of the most unique stories in Rugby League history. Comprised of 20 American college gridiron players with no prior Rugby League experience, the team travelled across Australia and New Zealand to compete against established Rugby League sides.

Despite being newcomers to the sport, the American All Stars earned widespread admiration for their athleticism, determination, and fearless approach. During the historic tour, the team recorded victories over Newcastle, Ipswich, Taranaki, Wellington, and North Auckland. They also secured a draw with North Queensland and narrowly lost to an experienced Queensland side, 39–36, in one of the tour’s most memorable matches.

Preserving Rugby League History Through Apparel

In recognition of this extraordinary legacy, Ellis Rugby will produce a heritage-inspired collection that captures the spirit of the original USA Rugby League pioneers, offering supporters and Rugby League enthusiasts around the world the opportunity to own a piece of sporting history.

Ellis Rugby’s Global Heritage Brand

Ellis Rugby was selected as the ideal partner for the collaboration due to its longstanding reputation for producing authentic vintage rugby apparel that combines historical accuracy with premium craftsmanship. The brand distributes globally through an extensive wholesale network across Europe, Asia, North America, and Australasia, alongside direct-to-consumer sales via its e-commerce platform and leading international online marketplaces.

“We’re incredibly proud to collaborate with USA Rugby League and celebrate such an inspiring chapter in the sport’s history,” said Kevin Ellis,Founder of Ellis Rugby”. He continued “At Ellis Rugby, we’re passionate about preserving the game’s heritage through timeless apparel, and this collection allows fans around the world to connect with the pioneering spirit of the 1953 American All Stars.”

Matt Goschnick, Chairman of USA Rugby League added: “Ellis Rugby’s dedication to Rugby League heritage and expertise in vintage design made them the perfect partner for this project. Together, we’ve recreated an authentic collection that not only honours the achievements of the 1953 team, but also helps us share this remarkable story with supporters and Rugby League fans across the globe.”

Launch of the Ellis Rugby USA Rugby League Collection

The USA All Stars heritage collection will launch later this year, joining Ellis Rugby’s prestigious portfolio of iconic Rugby heritage collections.

Photo
Pictures Matt Goschnick, the Chairman of USA Rugby on the Vegas strip at the recent NRL & Superleague event in Las Vegas in February of this year. Matt is wearing the Ellis Rugby NYRL T-Shirt.

Retailers interested in stocking the collection are invited to contact Kevin Ellis directly at info@ellisrugby.com.
For press enquiries, interviews or images, please contact:
Ellis Rugby Press Office
Email: press@ellisrugby.com
Website: www.ellisrugby.com

About USARL

The USA Rugby League (formally the US Association of Rugby League, Inc.) is the national governing body for Rugby League in the United States. The organization is responsible for running the domestic club competitions the United States national Rugby League team.

About Ellis Rugby

Ellis Rugby is a UK-based heritage sportswear brand inspired by the history of rugby. Founded by former Rugby League professional Kevin Ellis, the company creates premium, story-driven apparel that celebrates the sport’s pioneers and legends.

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