Japan export Ellis Rugby the rugby inspired fashion brand. Having supplied a range of garments to our Japanese Retail partner earlier this year. We were delighted with the response which was extremely encouraging from the Japanese consumer. Also sales were very good. The interest in Ellis Rugby styles was partly due to the recent RWC staged in the country.
The 2019 Rugby World Cup was the ninth edition of the Rugby World Cup. It was hosted in Japan from 20 September to 2 November in 12 venues all across the country. The opening match was played at Ajinomoto Stadium in Chōfu, Tokyo. And the final match being held at International Stadium Yokohama in Yokohama. This was the first time that the tournament had taken place in Asia.
The tournament saw the first cancellation of matches at the Rugby World Cup with Typhoon Hagibis. It affecting three matches due to the expected impact on safety that the typhoon would have.
The high quality production and heritage design of Ellis Rugby is perfectly suited for the Japanese market. The country is renowned for it’s stylish design. Also, the Japanese apparel market is among the largest in the world. Also, traditional clothing remains an integral part of the Japanese culture, the industry has been adapting to Western fashion trends. And a major factor influencing the shifting styles are apparel manufacturers and retailers. Whose clothing sections are dominated by an assortment of Western clothing.
Ellis Rugby has shipped a replenishment consignment of our outstanding Rugby Jerseys over to our partner at Shibuya-ku, Jingumae in Tokyo. Small steps, but exciting ones for Leeds based Ellis Rugby as we try to develop our export operations.