RUGBYSTUFF.COM ELLIS RUGBY BRAND LISTING Ellis Rugby Brand. Ellis Rugby’s retail expansion continues with brand sits alongside giants of the sports world. Including the likes of Adidas, Canterbury, and Macron. Trading for Over 20 Years have been trading to rugby enthusiasts players, and fans for over 20 years. They are an independent and specialist rugby store. Trading online and from their superb Edinburgh store.
“We are really excited to be working with Andy and the team at”. Commented Ellis Rugby Founder, Kevin Ellis. He continued. “They are the premier rugby retailer in Scotland. And we share the same enthusiasm for the game and its apparel”

Scotland’s Rugby InStore and Online Shop. Ellis Rugby Brand

Formally trading as First XV. They have now rebranded and are simply known as They stock rugby shirts and kits. Also, boots, and training equipment. All with expert advice from their experienced team of current and retired rugby players.

It was way back on the 11th November 2000. When it all started. Scotland was all set to play Australia at Murrayfield. In the Autumn Test Series,. Ian McGeechan (not yet a Sir) was enjoying his second stint as Scotland coach. The rugby shirts are made of cotton. And – filled with hope – First XV opened its doors.

Dedicated Edinburgh Rugby Store

An idea was born to bring Edinburgh a first dedicated rugby store. Something away from the matching tracksuits of the chain stores that just didn’t cater to the rugby fan. A family-run business from the outset. The shop was brought to life in the Haymarket area of the city.
The website launch was in 2006. But a switch to the Shopify platform in 2016. Resulted in steady growth in their online sales. In 2019 they turned over 60% of their sales instore. And 40% online. By 2020 with the Covid pandemic these figures have been turned on its head. This year are operating at approx. 80% online! Ellis Rugby Brand Outstanding Heritage Quality

“We are always looking to offer our customers new and innovative brands”. Commented Andy Hutchinson. director. He continued “Ellis Rugby’s heritage collection is outstanding. And I’m sure will be extremely popular both in-store and online”.

For those familiar with Edinburgh. The store is located on the main road between the city centre. And Scotland’s home ground at BT Murrayfield Stadium. If you are lucky enough to be in Edinburgh on an international match day. You will find them extremely busy. And packed with Scotland gear and of course the opposition’s kit as well. Ellis Rugby Brand is a great combination.